Cannabis Market Update: Q3 2019 in Review

The marijuana stock market was rocked during Q3 of 2019 due to various bouts of volatility and a sharp decline in the short-term sentiment for the industry.

As the nascent marijuana sector continues to go through growing pains, it also expanded its reach when it comes to product offerings and international operations.

A variety of shifts in the management of these companies accompanied by a downturn in financing available to mid-tier marijuana firms caused a shift in the outlook for this market. But above all else, one of the biggest scandals in the Canadian market led to new doubts on the space.

Read on below to learn about the quarter’s biggest highlights and click here to see a breakdown of previous significant moves in Q1 and Q2 of this year.

Cannabis Q3 2019: Regulatory issues and shifts in management

The undeniable talk during the quarter was the CannTrust Holdings (NYSE:CTST,TSX:TRST) illegal growing scandal.

Earlier in the quarter, Health Canada found one of the company’s facilities in Pelham, Ontario, to be “non-compliant” for growing cannabis in unlicensed rooms, sparking an investigation into its entire operation.

The shocking revelation was followed by the firing of former CannTrust CEO Peter Aceto and the forced resignation of former chairman Eric Paul, who served as CEO before Aceto, after it was revealed they, along with other high level executives, knew about the unlicensed rooms.

Most recently, Health Canada suspended CannTrust’s production licenses, furthering the company’s troubles, including the return of recreational product from Ontario and Alberta.

Share prices for the Ontario-based producer have since dropped almost 70 percent since the firm first notified investors of the investigation.

While CannTrust has easily been one of the most troubled players in the cannabis space this quarter, others have also hard their share of hardships.

In July, the US Food and Drug Administration (FDA) issued a warning letter to Curaleaf Holdings (CSE:CURA,OTCQX:CURLF) for making “unsubstantiated” claims about the effects of cannabidiol (CBD) and for selling products that had not been approved by the regulatory body.

Curaleaf quickly discontinued the sales of unapproved products and took down its web pages that claimed CBD was an effective treatment for illnesses such as anxiety and ADHD.

After the letter was sent, the FDA released a statement in which Ned Sharpless, acting FDA commissioner, said the agency is looking into ways to protect public health while also marketing cannabis products.


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“Selling unapproved products with unsubstantiated therapeutic claims — such as claims that CBD products can treat serious diseases and conditions — can put patients and consumers at risk by leading them to put off important medical care,” Sharpless said.

Apart from big scandals, there was also a management change that shook up the industry.

Bruce Linton, the co-founder and former CEO of cannabis heavyweight Canopy Growth (NYSE:CGC,TSX:WEED), was dismissed from his position as head of the company in July.

Linton was terminated after its board of directors, driven by investment partner alcohol-maker Constellation Brands (NYSE:STZ), were left unimpressed by less-than-stellar quarterly results.

“While we remain happy with our investment in the cannabis space and its long-term potential, we were not pleased with Canopy’s recent reported year-end results,” Bill Newlands, CEO of Constellation Brands, said.

The former executive said once Canopy Growth received an investment of C$5 billion from Constellation Brands — Constellation has a 38 percent stake in the company — a conditional board adjustment was set.

After some time off, Linton is now back in the cannabis game as a special advisor to the small CBD firm Better Choice Company (OTCQB:BTTR), in addition to roles with Gage Cannabis and SLANG Worldwide (CSE:SLNG).

Cannabis Q3 2019: Critical US Congress vote for SAFE Banking Act

For all of the excitement around the US cannabis industry, one of the biggest challenges facing American firms has been a lack of access to banking from federal financial institutions due to the federal illegality of the drug.

“It’s a very strange scenario to be in when you’re in a fully fledged state legal industry that doesn’t have access to traditional banking,” Cresco Labs (CSE:CL,OTCQX:CRLBF) CEO Charlie Bachtell said in an interview with the Financial Post.

Cannabis is still listed as a Schedule I drug, which makes it illegal at the federal level, preventing federal institutions from engaging with companies that deal directly with the plant.

That’s where the Secure And Fair Enforcement (SAFE) Banking Act of 2019 comes in.


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The bill was first introduced to the House of Representatives in March this year and seeks to prohibit federal banking regulators from “penalizing a depository institution for providing banking services to a legitimate marijuana-related business.”

The bill quickly garnered bipartisan support as it moved through the House and a companion bill was introduced to the US Senate.

In September, the bill was approved in the House by a vote of 321 in favor and 103 against, representing the first cannabis-related legislation to pass through Congress.

However, the real challenge for the industry will now be getting the bill passed through the GOP-lead Senate, according to experts.

At the industry level, cannabis experts are apprehensive about what the bill could mean for companies in the US if it manages to get past the Senate.

Nawan Butt, an associate portfolio manager at Purpose Investments, previously told INN the industry remains cautiously optimistic as it watches the SAFE Banking Act’s journey.

“The industry is hanging onto the hope that this would make it a lot easier for a lot of these bigger plays to grow a lot quicker, capture market share and bring over the black market to legal channels,” said Butt.

Cannabis Q3 2019: Moves in preparation for the cannabis-infused drink barrage

This most recent quarter has also seen big strides in the cannabis-infused ingestibles space. Several companies have now thrown their hats into the cannabis-infused beverages ring.

Chuck Smith, CEO of Dixie Brands (CSE:DIXI.U,OTCQX:DXBRF), previously told INN he thinks cannabis drinks are eventually going to be able to challenge the alcohol industry.

“The format for beverages hasn’t become as consumer friendly in the THC world as it is in the alcohol space,” Smith told INN. “We think that’s going to change. We think ultimately consumers are going to be able to go into a consumption lounge and order a THC beverage.”

Dixie Brands teamed up with AriZona to develop a line of AriZona-branded THC drinks. The firm announced it managed a breakthrough for the solubility and time delivery aspect of its drink additives.

When it comes to competing with alcohol, Zenabis Global (TSX:ZENA) also strengthened its position in the Canadian cannabis-infused beverage arena by setting a partnership for the technology development of its planned drinks.


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Zenabis CEO Andrew Grieve noted cannabis-infused drinks could shake up the recreational beverage market — a space alcohol has long since held dominion over.

“I believe that, if you have a beverage technology with a known onset and offset and limited calories and the flavor profile that people want, people will choose a cannabis infused-beverage for their recreational experience over an alcoholic beverage,” Grieve told INN.

Deloitte estimates beverages could contribute C$529 million to the C$2.7 billion upcoming edibles industry in Canada.

Other players that joined the beverage space this quarter include well known drink maker Jones Soda (OTCQB:JSDA), which is launching a branded line of CBD-infused drinks in the US with the help an investment from HeavenlyRX, a CBD wellness company that is planning to go public.

There was also The Alkaline Water Company (NASDAQ:WTER,TSXV:WTER) that announced a merger with bottled water firm AQUAhydrate with plans to expand the portfolios of both companies with lines of CBD-infused drinks and ingestible products.

Industry experts have expressed excitement about the growing cannabis drink market. In a previous interview with INN, Elliot Johnson, chief investment officer and chief operating officer with Evolve ETFs, said the market could see investment moves from big alcohol and beverage companies as winners emerge from the space.

According to him, cannabis drink makers with early leads in the market could end up being acquisition targets moving forward.

Cannabis Q3 2019: Investor takeaway

The industry is still reeling from a summer slump that has been marked by scandal and investor pullback.

The marijuana sector could still rally, however. Johnson previously told INN the season was a “good growing up summer” for the industry and opportunities will continue to spring up.

The portfolio manager for two marijuana funds from Evolve also said it was only a matter of time before the US followed Canada with its own cannabis legalization.

Investors could see a “significant repricing” of cannabis companies in the US, Johnson said, as the market readjusts to a growing American presence in the marijuana business.

Don’t forget to follow us @INN_Cannabis for real-time updates!

Securities Disclosure: I, Danielle Edwards, hold no direct investment interest in any company mentioned in this article.

Editorial Disclosure: The Investing News Network does not guarantee the accuracy or thoroughness of the information reported in the interviews it conducts. The opinions expressed in these interviews do not reflect the opinions of the Investing News Network and do not constitute investment advice. All readers are encouraged to perform their own due diligence.


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